Our Story

Survival of the Fittest

In 2003, Idilia Consulting started in Barcelona, Spain, as a consulting firm specialized in R&D and innovation (in Spanish: I+D+i, hence the name) and served the Spanish consumer goods industry in a booming economy.

After the 2007 financial crisis, the innovation efforts of the Spanish industry plummeted, and less than 5% of the (more than one hundred) innovation consulting firms operating in Spain, endured. Idilia Consulting diversified to survive and became a consulting firm specialized in strategy & innovation offering services to deliver competitive advantage through innovation. To strengthen its capabilities and serve a broader spectrum of industries, the firm partnered with various consulting firms and adopted agile and lean practices, among which the design thinking approach to innovation. This resulted in the partnership 1-2-3 Action! offering cost-effective innovation in one hundred days.

In 2010, Idilia Consulting exchanged the Mediterranean climate for a more business-friendly one, and relocated to Rotterdam, the Netherlands, where innovation, entrepreneurship and competitiveness thrive better.

More than two decades after the firm was founded, we continue to serve our clients by offering multiple cost-effective services through agile and lean practices that deliver sustained competitive advantage through innovation. To stay fit for our future, we pursue in extending our ecosystem and strengthening our skills and capabilities to serve a growing number of industries in driving sustainable growth.