Idilia Consulting - Competitive Advantage through Innovation
Our Approach

Our Approach

We help to obtain sustained competitive advantage through innovation while enhancing business capabilities to build resilience to future challenges.

Our Approach


Transformation &

Design Thinking

Innovation and Change

Innovation and Change

The Oslo Manual 2018 (OECD Guidelines for Collecting, Reporting and Using Data on Innovation, 4th Edition) defines:

  • "A product innovation is a new or improved good or service that differs significantly from the firm’s previous goods or services and that has been introduced on the market".
  • "A business process innovation is a new or improved business process for one or more business functions that differs significantly from the firm’s previous business processes and that has been brought into use by the firm".

Design characteristics and knowledge-capturing products are (since 2018) included in product innovations.

Transformations and Change are nothing less than business process innovations (when implemented). Yet, product innovations and business process innovations have different dynamics as the environments (i.e., market versus firm) in which the implementation takes place are vastly different.

The Oslo Manual defines: "An innovation is a new or improved product or process (or combination thereof) that differs significantly from the unit’s previous products or processes and that has been made available to potential users (product) or brought into use by the unit (process)".

Design Thinking

Design Thinking

The Delft University of Technology pioneered design thinking in its present meaning in the 1990s, and design and consulting firms like IDEO further developed the concept.

Summarized, design thinking is an agile (lean) human-centered approach to the innovation process that integrates the needs of people, the possibilities of technology, and the requirements for business success.

For product innovations, design thinking helps to create desirable goods and services for consumers and customers. 

For business process innovations, i.e., Transformations and Change, design thinking helps to develop engaging measures and business processes for employees and other stakeholders.

In both types of innovation design thinking assists in optimizing the communication such that the implementation runs smoothly. This will help to reduce the high failure rate in Innovation and Change.


Business Capabilities

Business Capabilities

We designed our journey to deliver results fast while enhancing capabilities for lasting competitive advantage. This includes revising business processes, optimizing corporate structures, creating learning and growth cultures, while strengthening leadership capabilities.

Our journey offers an inspiring learning by doing experience for present and future leaders involved at all levels in the organization (see Deloitte’s Leadership Capability Model ©) to strengthen their leadership capabilities to inspire, execute, influence, collaborate, provide direction, understand their business(es), gain competitive edge, and build talent.

We guide our clients through the journey of delivering actionable competitive strategies to drive performance and growth, while building capabilities for long term success.

Leadership Capabilities

Deloitte’s Leadership Capability Model ©

Capability refers to the knowledge and skills which leaders develop through experience.

Leadership Capabilities

We use Deloitte's Leadership Capability Model © (see above), to strengthen people, relationship, business, and entrepreneurial leadership capabilities, being the ability to:

  • Inspire people.

  • Drive performance and sustainable growth.

  • Persuade and influence stakeholders.

  • Create synergies through their ecosystem.

  • Provide vision and direction.

  • Show commercial acumen and create value.

  • Drive innovation and change.

  • Build capabilities for competitive advantage.